Month: October 2012

Categories
Uncategorized

To Name or Not to Name

Fukyu Sushi Bar. Image courtesy of powerbuzz.org

Fukyu Sushi Bar located in Montreal has been ordered to change their name to something more inoffensive.

The restaurant name, ‘Fukyu’, was named after a type of kata practiced in Japanese martial arts. The restaurant owners chose the name not only because of its origin, but because they thought it would help the restaurant stick out amongst the many, many sushi bars in the city, which indeed it did.

However, nearby companies and even potential tenants were beginning to complain about the inconvenience and inappropriateness of the name.

I do understand both sides of the situation, though. As said in the article, it’s clearly inappropriate for businesses, such as a funeral service, to say they are ‘two doors down from Fukyu’. But nevertheless, the sushi business just wanted to leave a lasting impression on customers for potential returns to their restaurant.

What I would like to know is: At what point does a name become too inappropriate, and what other factors should companies keep in mind when creating a name?

Original Article: Lampert, Allison. “Fukyu sushi bar in Côte des Neiges forced to change ‘inappropriate’ name .” The Gazette. 14 September 2012 Web. 07  October 2012 <http://www.montrealgazette.com/news/Fukyu+sushi+C%C3%B4te+Neiges+forced+change+inappropriate+name/7239040/story.html>

Categories
Business Ethics Responses

RE: Nathania Ho’s “Facebook Needs To Earn Your Trust”

How much of our posts are kept confidential?

In response to Nathania Ho’s blog post regarding Facebook and user’s confidentiality, I don’t agree that Facebook should have that responsibility to keep information that the users, who personally choose to put publicly, private.

Prior to making ones Facebook account official, Facebook kindly asks their to-be users of the social network to agree to their Terms of Service, which include the fact that whatever the users post onto the site will be a part of Facebook’s property forever, even after deleting the account. Here it states at #4, that you’ve given up copyright control of your material, and they give the example that if you were to upload a picture, Facebook could potentially copy it and sell it without your permission as well as paying you a cent. [1]

I do agree that it is not ethical at all that Facebook would do so, but it is our choice to what would be posted as well as our responsibility to read through that lengthy Terms of Service before agreeing. I’m sure that many hastily accept the agreement and, without thought, post whatever they liked, because they believed that their privacy was protected.

Read Nathania Ho’s original blog post: https://blogs.ubc.ca/nathaniaho/2012/09/13/facebook-needs-to-earn-your-trust/

References:

[1] http://www.legalandrew.com/2007/07/21/facebook-and-the-law-8-things-to-know/

Categories
Uncategorized

Twitter: A New Meaning

Are you on Twitter?

According the article in the Globe and Mail, the Canadian corporate and elite initially critiqued Twitter as an embarrassment. They worried that it would upset clients or even worst, lead to leaks of confidential information. However, they began to realize that it wasn’t just a site for irrelevant posts about the type of sandwich you ate for lunch, but it has become something that can offer real value to businesses.

I find that using Twitter would help businesses mutually know what is going on between them and other businesses. As Som Seif said in the article, “It’s not just useless conversations or thoughts; it’s a information aggregator, tailored to publish whatever you find the most interesting.” I agree completely, you’ll not only learn about what is relevant to yourself and your interests, you’ll also be more aware of pop culture. Twitter also features a “Discover” tab that tailors  news that is happening now just for yourself.

What are your opinions on businesses venturing out and using Twitter?

Original Article: Kiladze, Tim. “Once a sideshow, Twitter finds a following in corporate Canada.” The Globe and Mail. 03 October 2012 Web. 06 October 2012 <http://www.theglobeandmail.com/report-on-business/industry-news/the-law-page/once-a-sideshow-twitter-finds-a-following-in-corporate-canada/article4587488/>

Categories
Responses

RE: Kelly Gu’s “The new e-tool: SocialFollow”

I discovered through Kelly Gu’s blog that SocialFollow is yet another social media that links together all your social networks into one place.

Which one would you choose?

The public is bombarded with different websites that do basically the same exact thing, and to get people to notice their differences we have to keep in mind the point of differences that each website is offering. For example, TweetDeck and Sprout Social are both services that help link together all your social network profiles. However, their differences include that Sprout Social is a paid service but they also monitor and analyze your business data and let you know the effectiveness of your marketing, while TweetDeck is a free social media management site but doesn’t offer the same features as other paid services in the market. [1]

As for what Kelly asks: “How many are interested in the analytics [that SocialFollows features] such as how much they had tweeted in the past week?”, in a business’s point of view, I’d say it’s  not the amount of tweets people make that is significant, but rather more of how active social media users are and how a business can use this information to develop a new market strategy. There are studies [2] that show the importance of analytic information and in turn, business could use the information to create new strategies.

Read Kelly Gu’s original blog post:  https://blogs.ubc.ca/kellysongmeigu/2012/09/29/the-new-e-tool-socialfollows/

References:

[1] http://www.dreamgrow.com/the-five-best-tools-to-put-all-of-your-social-networks-in-one-place/

[2] http://www.cbsnews.com/8301-505143_162-28652590/5-surprising-social-media-statistics-that-affect-your-business/

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