Monthly Archives: February 2013

I ran across this article on Business Insider Marketing, and was pleasantly enlightened on the subject of Augmented Reality (AR) Marketing. Augmented Reality uses computer-generated sensory input such as sound, video, graphic, or GPS data to “augment” the elements of … Continue reading →

Should any company want to challenge Coke’s and Pepsi’s positions in the soda drink industry, it would have to invest significant resources into its marketing campaign; even then, it’s no guarantee that such investments are worthwhile. Sodastream- a company that … Continue reading →