Category Archives: Uncategorized

Well, I sort of had to for this COMM 296 class, considering that it constitutes my final grade. However, the truth is, while I started this blog involuntarily and without much excitement due to my lack of interest in visiting … Continue reading →

Let’s face it: These days, many people no longer watch the news or commercials on TV. Instead, they would go on Facebook and their news feeds will be inundated with the hottest news, and pages of the most popular brands. … Continue reading →

Here’s my confession: before coming to Canada not so long ago, I was not even aware that BlackBerry is a Canadian brand, and the name RIM was something completely foreign to me. Two years into my stay in Canada, now … Continue reading →

I ran across this article on Business Insider Marketing, and was pleasantly enlightened on the subject of Augmented Reality (AR) Marketing. Augmented Reality uses computer-generated sensory input such as sound, video, graphic, or GPS data to “augment” the elements of … Continue reading →

Should any company want to challenge Coke’s and Pepsi’s positions in the soda drink industry, it would have to invest significant resources into its marketing campaign; even then, it’s no guarantee that such investments are worthwhile. Sodastream- a company that … Continue reading →

This article in last week’s edition of the Guardian discussed the economic implications of rocketing quinoa sales in the Western world. Quinoa a delectable and nutritious grain that is also high in protein and essential amino acids is touted, in … Continue reading →

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