According to Wikipedia, False advertising or deceptive advertising is the use of false or misleading statements in advertising. There are many deceptive methods to deceive consumers in ways that seems legal. Among various misleading methods, I want to mention misleading illustrations. We often see delicious serving suggestion pictures or words on a food package and advertisement, and feel annoyed after opening a bag. Why? Because it is so differnet than we think!
Sometimes, unfortunately, we fail to notice any differences and believe all illustrated items are included…..
I chose misleading advertising of Shin Ramyun Black as my first blog topic and want to share with you!
Nongshim is a food company that produces instant noodles and snacks.
It has led the Korean food industry since September 18, 1965. Among many kinds of noodles, Shin Ramyun is a Korean trademark product that exports more than 80 countries over the world. New version of Shin Ramyun called Shin Ramyun Black was released in 2011 to celebrate their 25th anniversary; however the food company had stopped making it in four months. The company was accused of running false and exaggerated TV commercial. The product touted overinflated health claims; it called itself “noodles as nutritious like a beef soup,” and emphasized “right proportions of carbohydrates, fat and protein” with higher price, although its nutrition level is similar as other competing products. Nongshim’s misleading advertising had disappointed not only Shin Ramyun Black lovers but also original fans of Nongshim food. Nongshim had agreed to plead guilty to misleading advertisement and paid a 155 million won ($143,022).
Nongshim is now getting back on its feet after the crisis. Sales of Shin Ramyun Black begin increasing after the advertising campaign with a South Korean musician Psy who is universally known as ‘Gangnam Style’ video. Fans well acquainted with him know he eats the product already and the idea of being the model for the brand looks like a perfect connection. With the fans loving the singer, the opportunity to bring the Shin Ramyun Black to different parts of the world has enormous marketing potential with the food company. Hoping to make it work for various cultures, Nongshim made their ads in English and Korean for customers in all over the world.
Psy – Shin Black Cup Commercial https://www.youtube.com/watch?v=NOL40dnFTVs
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