https://www.youtube.com/watch?v=Hzgzim5m7oU

What do you think of this video? Changing some words gains much emotional appeal and wields greatly influence on his life. Emotion is conscious experience that is characterized primarily by psychophysiological, expression, biological reactions, and mental states. (http://en.wikipedia.org/wiki/Emotion) Since it is so complicated and mysterious, sometimes we cannot control our emotions. Also, we humans cannot deny our emotions!

In almost all commercials we watch today, we will notice that they hardly ever tell you something about the product being sold. Advertisements mix the use of sight, sound, color, motion, and often humor to put forth an effective message. Within a short period of time, these commercials can catch our attention and convince us to buy their product. Playing off emotions is one of the most efficient ways to entice people to go shopping.  

A long time ago, police in Iksan (which is a city and major railway junction in North Jeolla Province in South Korea) were having trouble with drivers speeding through their small town. Patrolling, citations, and all the normal strategies were unsuccessful. The signs on the edge of town said, “Speed Limit 50 mph.” Iksan police officers grappled with the problem of over speeding and one of them hit upon an idea of making a change. He replaced the old signs with new one that suggest, “50 mph or 60,000 won.” (60,000 won is about 55 Canadian dollars.)  Before long, drivers slowed down and the problem was solved. Those drivers in Iksan were too concerned about where they were going or what they were doing to care about following the law. Only when the emotional appeal of losing money was presented did the message break through.

Here are three emotional appealing advertisements of Thai insurance company. They are touched a lot.

Silence of Love: Thai Life Insurance Commercial (English Subtitled)  https://www.youtube.com/watch?v=nBobmn_u98w

The Saddest Commercial Ever https://www.youtube.com/watch?v=dpf2hsZGsJM

Thai Life Insurance (Mae Toi)  https://www.youtube.com/watch?v=7Bvy_11pxzA