I think that Zappo is an incredibly innovative and entrepreneurial company. The company does not exactly make new products or employ new production methods but markets them in a unique way. It is probably not the first customer-centred organization, but the extensive amount and quality of effort it puts into building relationships with customers is impressive and the key factor in retaining its huge customer base.

It has a groundbreaking form of organizational culture which is very informal, and which seems to place a lot more emphasis on intrinsic motivation instead of extrinsic motivation. The workplace atmosphere is really informal and the workers are all enthusiastic. The amount of wealth creation is huge and the speed of wealth creation is really fast. Zappos takes risks in the form of It has an innovative marketing strategy from the way it puts in a lot of effort into building personal connections with its customers.