After contributing tons of time into our video project, our team finally uploaded our video project successfully on vista. The video project is the outcome of our contribution on team work. During the whole progress from getting ideas, changing ideas to editing the video and finally producing the video, I have learned the importance of teamwork.

image from google

To me, teamwork is a process of learn by working with people toward a common goal, which makes dream come true. During that process we share the success and pain and become better afterwards.

Based on my past experience, the video assignment is quite different from other video projects I did, which actually requires deeper understanding of marketing contents and higher standard of how to communicate ideas effectively as well as more professional technical skills. I learned way more from this assignment than I could learn from textbook or any other assignments. I felt like marketing is a reflection of our daily life. What we did in this assignment is somewhat like advertising videos we saw from social media.

Overall, I am very engaged in the experience that share with my team on producing the video project. Team work really works. Everyone in our team contributes great efforts to make our assignment as well as we can. I can still recall those days that we worked closely as a family from morning to late afternoon.  In the future, I hope we have a chance to work as a team again:)

Can you imagine if Honda, a motor company, sells Honda in-vechile haircuts? Does it look like a petrol pump? Do you fall for it? If so, happy April Fool’s Day! (lol)

HondaHAIR (youtube video)

After browsing the brand channel website, I realized that in order to avoid being so “serious” and too “concentrated”, many brands show off their funny jokes on social media on April Fool’s day.

image from google

Brands such as Youtube, Honda, FaceBook and Honda play around the festival feature, which is a great channel to create more fun, innovation and deepen its brand culture.

Besides Honda, WestJet airlines introduce its free-child cabins. To provide a convenient way to travel without getting annoyed by children, WestJet’s customer service agents will take care of children and get them ready to their own trips by staying with luggages and other kids. The idea is quite fresh. The main purpose for this video is to get consumers experience WestJet website through browsing the joke website “www.westjet.com/kargokids”.

Moreover, Sony introduces a new Ultrabook:  the Sony VAIO Q series. The most tiny (sized as a quarter), pocketable and lightest ultra book.

image from google

It operates 8GB Ram, 256GB of hard drive and gets wireless service.

I found the idea of advertising on April Fool’s Day is neat. There are several advantages of doing this. Firstly, it is creative and attractive. The fact is that funny or creative stuffs are more easily for consumers to be reminded of. As we are received millions of advertising everyday, it becomes more vital for advertisement to stand out among millions of new information.  Moreover, it is money-saving. April Fool’s Day actually creates a free channel for businesses to spread out their brands as “reminders.” As a result, it attracts more consumers. Last but not least, some ideas released on social media are very ideal and attractive. By collecting reactions or responses from viewers after watching videos, companies are able to predict whether there is potential market for these new products.