High Prices = High “Joe” Deterrent

Affordability, one word that almost singlehandedly determines how people spend their discretionary income.  If they cannot afford the “luxury” they will simply not get it.  Unfortunately, as is often the case, someone else can afford it and is willing to pay the price.  In a town where there are three major sports teams tickets to watch the games live can be incredibly hard to acquire, especially with the Vancouver Canucks.

The Vancouver Canucks have incredibly high ticket prices, which allow them to target a higher income segment of the market.  Although there are not as many games compared to professional MLB or NBA teams, the high price is due to the constant high demand for tickets.  There are few promotions directed towards the “average consumer”.  Also, in order to reach this high income segment they promote towards businesses, reminding them they can rent a suite to “strengthen their networking skills” or “reward their staff.”  Unless a big hit, dazzling goal, or sequence of breath-taking plays occurs, the crowd seems almost inexistent.  It is an atmosphere tailored for networking, centred on business professionals that share the great Canadian past time, hockey.

 

On a regular night, with no intense rivalry game occurring, the cheering primarily comes from the upper bowl, the “nose-bleeds.”  Yes I’ve been to hockey games, and yes, they are a lot of fun.  However, they are fun because of the cheering in the upper bowl, the camaraderie of people standing and shouting and supporting a team they love.  Unfortunately, this has declined over time due to the unaffordability of tickets.  Thankfully, there are two other professional teams that understand at least 100 dollars per ticket is not affordable for the typical person.


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