Before Marketing class, I always thought Marketing was basically you have  a product, now present it so your customer would buy it! My sister is specializing in Marketing and I never asked her what she does. We discussed “What is Marketing?” in class and after hearing other people’s response, I came up with the definition that Marketing is “how a seller can clearly communicate the cost and benefits of their products to their buyer”. I don’t remember exactly what I came up with during class but it was somewhere along the lines of that.

Marketing is more than just “here’s a product, now sell it to me” but it involves a lot of analytical research about consumer’s behaviour. To be truthful, I was shocked when I heard that Marketing involved research! I guess I lived under a rock for some time before realizing that commerce does not equal all numbers, all math everyday as well ! I think everyone lives a life of brands, from head to top we are dressed in some sort of brand. Even if it’s not a expensive brand, it is still a brand. The first day of Marketing class made me go home and look at the products and goods I owned. I would say that Apple has successfully bought my soul and converted me since I own an Mac, Ipad, Iphone 5. Looking back, Samsung has won me as well since I use to have a Samsung cellphone, printer and laptop. I did not realize how I was sucked into the marketing tactics of these brands. Looking at the majority of “brand name” products I own, I know what company has won me over in their marketing techniques. We live in a world of commercialized products, we can never escape! I’m a tech-geek and am is easily won over by companies that can present their technology in a way that lures me into the cult.

I was on 9gag the other day and I saw this picture that was interesting. These are some pretty good marketing strategies. I especially like the “Fit Bun” one. From this picture, you can see how creative companies are to present their products. It’s visually appealing and draws me in to want to know more.