Would you have ever thought that day would come when Apple was no longer cool? Apple, one of the world’s leading brands and innovators of new technology has been called “uncool” by future adults. According to a research conducted by Buzz Marketing Group,

Apple is just too popular to be popular 

Teens favor Samsung’s Galaxy smartphones and would rather choose a Microsoft Surface tablet over the Apple Ipad. While Apple has done a great job to embrace Generation X and the Millennial Generation, it has failed to connect with the Millennial kids.

Microsoft and Samsung, on the other hand, have spent millions on advertising campaigns that portray the iPhone as a device for older generations, sending a message that teens should move on to the “next big thing.

Samsung emphasis on “communication, media experiences” associated with the phone. If this study holds true to the whole population, then this could have a negative impact on Apple’s business long-term as today’s teens age enter the buying demographics. Apple’s have been here for generations, with their classic looks so many of their demographic of consumers are Generation X and Y. Apple has successfully been able to capture a wide group of Generation X and Y consumers, creating a loyal customer base but the Millennials dont want the same device as their mom, dentist or coffee barista. They want the never seen devices.

Apple has recently experienced several technological glitches (iOS 6 map, which is horrible I have to say) which competitors have stepped up their game, offering innovative and coo products at a much lower cost. Samsung has poured millions of dollars in advertising in the last few months that paints the idea that iPhone is for parents and late adopters. Samsung poking fun with the iPhone 5 in their new ads, pointing out the differences between these two devices might have just worked with the young audiences.

The litigation floodgates are open and Samsung definitely wants to go to war, so they’re more aggressive than ever with their media for that prized [youth] demographic.

https://www.youtube.com/watch?v=9bHbxBXDEuY