If you gave a 30 item survey to 1000 people would you analyze the results by hand or in your head? Probably not. The amount of data from an interpretive study will be just as voluminous and using computer assisted data analysis can make the analysis more systematic and frankly easier. There are a number of programs available, most are sold by Scolari and which one you use is at least partly a matter of personal choice.

In addition, the system you work on will matter. I am a Mac user and use HyperResearch. Other popular software packages, especially for those still stuck in the Windows world are atlas.ti and NVivo.

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