Bell has launched a new service in which they are offering a new wireless data stick that runs at a speed doubling the normal. This has been released in Toronto on Nov 23rd, and is set at only $10 above the normal network fee, and Bell will be the first in the telecom industry to do this. Bell has had a history of distinguishing itself from competitors in the market, and being first on many occasions to position itself into the minds of the consumers. Take for example when it aligned itself with the Olympics, as the exclusive telecommunications sponsor.
This time with this additional point of difference, Bell will once again imprint itself to consumers, as there is a growing demand for better and faster technology, especially with the emergence smartphones and transportable HD tablets. Personally, I have never really paid much attention to Bell, however, with the case studies done in class, and readings from the newspaper and advertisements, I see the strive of Bell to differentiate itself from others.