Translink

http://www.translink.ca/contest

do you know that we are going to get a smart card? Do you know how to use a smart card ? Do you know what is a smart card?

If you went to Hong Kong or London or Boston, you probably have heard of these words: Octopus card, Oyster card, and Charlie card. A smart card is like a debit card that you can put money in through 7-11, Shopping mall, or even online. We, metro-vancouver, are going to get our own smart card and we get a chance to name it. I already named it the Eric’s Card. You should gvie some ideas too.

Enough of this introduction.

You probably haven’t heard of it right ? Because they didn’t market it hard enough. The marketing startegy of translink is a tiny 4×6 article posted on Vancouver Sun for a day. Who would know that we are getting smart card? If the citizens are more informed, does that mean they will be more readiy to involve with what is going on in the communicty?

Did government do a good job in informing us?