Online shopping is the new fashion. A large proportion of people would love to stay at home and click some bottoms waiting for commodities being shipped directly at their doors instead of going out and coming back with a 41 inch TV and boxes of shoes.
WalMart foresees the market of online grocery shopping. Transportation and logistics should be the focus in order to succeed in its new strategy. Consumers seek for fresh food as well as on-time delivery when shopping grocery online. To ensure that, WalMart will have to practice guarantee 2-day or 3-day shipping when it comes to grocery orders. Especially for Vancouver, I haven’t seen any virtual WalMart stores but only Save-On and Safeway. As a result of which, WalMart loses customers who don’t own cars and who lives away from their stores. Using statistics to prove logistics on top of a guaranteed delivery policy, WalMart will be able to draw potential consumers’ attentions and keep current customers. From another perspective, it also helps the business predict inventory since grocery shopping it’s a periodic activity.
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