As Canada’s largest grocer, Loblaw is “streamlining [their] organization to strengthen [their] competitive position”. As I have lived in both Ontario and BC, it is easy to tell that Loblaw’s main focus is on the east coast, which is also where it was founded in 1919. With a variety of banners from its high-end store Loblaws to No Frills, a low end, from T&T, the Chinese supermarket to Shoppers Drug Mart which they’re buying, Loblaw has almost covered every need with different consumption levels. Comparing with its domestic (Sobeys) and international (Wal-Mart and Target) rivals, price is not the important factor for shoppers, instead, consumers rely on brand loyalty which is gained from past shopping experience (e.g., whether the food is organized and easy to find, cleanness of the store and staffs’ performances, etc.) From my opinion, the act of cutting administrative jobs does not have any effect on its market or the company’s general well-being, but simply decreases the cost of labour.

Link: http://www.ctvnews.ca/business/loblaw-axes-275-management-administrative-jobs-1.1499542