Lululemon founder says yoga pants don’t work with ‘some women’s bodies’

Lululemon is getting all Abercrombie& Fitch.

If you don’t think it works with some women’s bodies, why do you have size from 2 to 12 in the first place? When consumers are paying $100 for a yoga pant, they are not expecting a pant with see-through feature and pilling after a few uses. And by the name “yoga” pants, it is expected that people will rub the thighs when doing yoga or other sports. What is worse, they blame it on cement floors. As a company with great social responsibilities and sustainability, Lululemon should own it instead of making ridiculous excuses.

When I went on to their website checking out the Scuba hoodie, one of the comments made me laugh, “I can’t zip the 12 up over my boobs and the length is way shorter”; first Wunder Under pants and now Scuba hoodie? Lululemon really need to rethink their design so it fits all types of customers, because as yoga clothing company, wearing their clothes doing sports supposed to make people feel comfortable not exposed.

Link to article: http://www.ctvnews.ca/business/lululemon-founder-says-yoga-pants-don-t-work-with-some-women-s-bodies-1.1532005#ixzz2jyuixeJh

Link to blog: https://blogs.ubc.ca/ofirovadia/

 

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