Lululemon is getting all Abercrombie& Fitch.

If you don’t think it works with some women’s bodies, why do you have size from 2 to 12 in the first place? When consumers are paying $100 for a yoga pant, they are not expecting a pant with see-through feature and pilling after a few uses. And by the name “yoga” pants, it is expected that people will rub the thighs when doing yoga or other sports. What is worse, they blame it on cement floors. As a company with great social responsibilities and sustainability, Lululemon should own it instead of making ridiculous excuses.

When I went on to their website checking out the Scuba hoodie, one of the comments made me laugh, “I can’t zip the 12 up over my boobs and the length is way shorter”; first Wunder Under pants and now Scuba hoodie? Lululemon really need to rethink their design so it fits all types of customers, because as yoga clothing company, wearing their clothes doing sports supposed to make people feel comfortable not exposed.

Link to article: http://www.ctvnews.ca/business/lululemon-founder-says-yoga-pants-don-t-work-with-some-women-s-bodies-1.1532005#ixzz2jyuixeJh

Link to blog: https://blogs.ubc.ca/ofirovadia/

An unprecedented idea it is!

From my research, project Ara is originally from the idea, Phonebloks. In short, Phonebloks allows consumers to alter and customize all features such as camera, battery, Wi-Fi, etc. And when one feature needs to be updated or it’s broken, they can simple take the bad part out and replace it with a new one. Thus, instead of throwing away the whole phone that is only partially inoperative, switching the damaged part out can significantly reduce electronic wastes. This Google/ Motorola project sets up a good example for CSR& Sustainability.

As long as Motorola can figure out how to incorporate the technical parts, it not only meets the triple bottom line (profit, people, planet), this plan is also promising. It shows great social responsibility and sustainability by reducing electronic wastes and could lead a dramatic change in the industry.

Link to blog: http://motorola-blog.blogspot.co.uk/2013/10/goodbye-sticky-hello-ara.html

Link to article: http://www.bbc.co.uk/news/technology-24726071

Link to Youtube—-Phonebloks