An unprecedented idea it is!

From my research, project Ara is originally from the idea, Phonebloks. In short, Phonebloks allows consumers to alter and customize all features such as camera, battery, Wi-Fi, etc. And when one feature needs to be updated or it’s broken, they can simple take the bad part out and replace it with a new one. Thus, instead of throwing away the whole phone that is only partially inoperative, switching the damaged part out can significantly reduce electronic wastes. This Google/ Motorola project sets up a good example for CSR& Sustainability.

As long as Motorola can figure out how to incorporate the technical parts, it not only meets the triple bottom line (profit, people, planet), this plan is also promising. It shows great social responsibility and sustainability by reducing electronic wastes and could lead a dramatic change in the industry.

Link to blog: http://motorola-blog.blogspot.co.uk/2013/10/goodbye-sticky-hello-ara.html

Link to article: http://www.bbc.co.uk/news/technology-24726071

Link to Youtube—-Phonebloks