Marketing Group Project-Kindle

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After quite a long time discussing the company which is the best for our project, 3 votes for Amazon, 2 votes for Lululemon and.. 1 vote abstention (which is my vote) haha so We’ve chosen Amazon and we would like to focus on the Kindle product.
However, since I’m dont really know what this product is, so I need to do some research online to get more familarize about it before doing any other work with my groupmates.
At first, I was just curious if they have any ads for the Kindle. Then, I found this on YouTube!
This ad is really hilarious. And after watching it, I totally understand the main differences of it with other similar products.. and the main point is CHEAP! haha Maybe I should really give up buying an iPad but think of a Kindle for reading books.. when I already have an iPhone.

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