Daily Archives for April 6, 2013

The “Canada Goose Phenomenon”

Raised in B.C. Canada, I had no idea what the Canada Goose brand was. After making a few trips out to Toronto, I was exposed to the brand for what I thought was the first time. Walking down Yonge Street … Continue reading

06. April 2013 by Valerie Song
Categories: Marketing Strategies, Product Positioning & Branding | 14 comments

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