Monthly Archives: November 2012

Target Informs Father of his Daughter’s Pregnancy

It’s not news to us that some companies gain large amounts of information about their customers by tracking their purchases—but how far is too far? Not too long ago, Target’s customer purchase tracking system informed a father of his daughter’s … Continue reading

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Carbon Offsetting for a Clear Conscience (Response to Tim Martiniak’s Blogpost)

Tim’s blogpost discussed the emergence of a new industry focused on offsetting emissions into the environment. He brought up Offsetters, a company based on reducing greenhouse gases around the globe. Offsetters provides an opportunity for companies to buy their services, … Continue reading

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YSL Logo Change Agitates Customers

A recent rumor has been spreading that the world-renowned Yves Saint Laurent brand might be replacing its classic YSL logo in the near future. Not surprisingly, this has alerted many fashion fanatics, who fear that the logo might soon vanish … Continue reading

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Employee Engagement Racket: Further Analysis (Response to Nikita Joshi’s Blog)

In her post, Nikita brought up the theory of Employee Engagement. In general, this is a Human Resources theory about employee management, which uses things like annual surveys to gain information about employees. The goal is to get a sense … Continue reading

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The Power of Social Enterprises (Response to Blogpost on Bloomerg’s Management Blog)

Although social enterprises are believed to be the key to solving sustainability challenges, they may not be as effective as we think. Gib Bulloch, Executive Director of Accenture Development Partnerships, proposes an alternate theory: realistically, large changes will come not … Continue reading

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Smart Glass: A New Approach to Environmental Sustainability

The market for environmentally efficient technology is growing rapidly. One product in particular, smart glass, is becoming available for the every day customer’s home. Smart glass is basically a special king of glass that has electrically switchable glass or glazing. … Continue reading

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