Monthly Archives for November 2013
Risky Business – Lean Startup
In the class prep, I was at first kind of surprised the by the concept of the lean startup. I mean, it made sense to me to try to minimize costs by using customer feedback to guide product development, and … Continue reading
We Are All Canucks
https://www.youtube.com/watch?v=s4BNZdGovkk I’ve been noticing many ads for the Vancouver Canucks, and their powerfully emotive tagline “We Are All Canucks”. Personally, I’m not a huge hockey fan, but I found it impressive how effective their marketing strategy is – to the … Continue reading
Get a Slice of the Pie!
I’ve been looking at Porter’s Five Forces while thinking of recommendations for my group project, and I found myself wondering how it was possible to penetrate an existing, mature market. How could new start-ups possibly gain market share by competing … Continue reading