Category Archives for Uncategorized
Risky Business – Lean Startup
In the class prep, I was at first kind of surprised the by the concept of the lean startup. I mean, it made sense to me to try to minimize costs by using customer feedback to guide product development, and … Continue reading
We Are All Canucks
https://www.youtube.com/watch?v=s4BNZdGovkk I’ve been noticing many ads for the Vancouver Canucks, and their powerfully emotive tagline “We Are All Canucks”. Personally, I’m not a huge hockey fan, but I found it impressive how effective their marketing strategy is – to the … Continue reading
Get a Slice of the Pie!
I’ve been looking at Porter’s Five Forces while thinking of recommendations for my group project, and I found myself wondering how it was possible to penetrate an existing, mature market. How could new start-ups possibly gain market share by competing … Continue reading
How to Make a Difference
This is more personal blog – I loved learning about more about corporate social responsibility because working with non-profit organizations during high school was a major part of my choice to come to Sauder. I went on a humanitarian trip … Continue reading
Personal Branding – Get Online!
I was so interested when alumni Tina Lu shared how her Linkedin profile was a huge part of how she found connections and job opportunities. I had just attended a workshop where Julio Viskovich shared about the effective use of … Continue reading
Marketing to Millenniums
One of the most desirable targets in marketing today are the millenniums, also known as Generation Y (born from around 1980’s to early 2000s). This group is a huge population segment, and if a company succeeds in hooking this group … Continue reading
Fashion – Can Supply Chains Keep Up?
ModCloth is a online vintage fashion retailer that uses feedback from customers to improve their supply chain. In class, we looked at how Dell’s virtually integrated supply chain was a key component to their success. Their close relationships with manufacturers … Continue reading
Valve – No Leadership?
I was looking at a classmates blog, and found his post about the organizational structure of the company Valve very interesting. Basically, Valve is a successful video-game company with no managers. Everyone chooses their work and workers are paid according … Continue reading
Facebook Ads
Facebook recently has been facing Federal Trade Commission Inquiry because of their new privacy policy. Some points of concern are that users are required to “grant the company wide permission to use their personal information in advertising”, and that “Facebook … Continue reading
The Value of Music
The music industry is in a flux as music becomes more an more accessible through the internet. While some artists values the internet as a marketing tool, pirating and free music has made people question the true value of music … Continue reading