In last few days, there is a heated debate about that two brand new iphones. Some people tend to think Apple abandoned what they were trying to chase in the past few years since they came up with some products which are getting closer to Samsung and other rivals. However, personally speaking, I appreciated this strategy Apple made for getting back again into such a cruel market. It is known that Apple always create something like art masterpiece. People like it, which is not merely because its price but also the quality and customer experience. But recently, other rivals who get a large of screen sizes and devices, unfortunately, are aiming to enhance in every aspects. Yet Apple is still waiting to be chased. Now, they larger their screen, lower their price. It seems they are compromising by discarding what makes them pioneer. People now are getting confused that what Apple is trying to make except large, fancy screens and colorful cases. It is indubitable that every company needs some time to figure out what they are trying to make. Hopefully, it will not take that long for Apple.

reference: http://online.wsj.com/article/SB10001424127887324577304579057262388733816.html

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Post it AGAIN in my blog

#comm 101# This is what I got from Chinese twitter – weibo, which functions similar to the micro blog like this. Unlike what we read that facebook embeds ads automatically in their pages. However, I tended to think this is a smarter way to insert ads. Nowadays, there are a lot of funny comics surging online and plenty of people really enjoy watching these. Some companies came up with an idea – why don’t we combine ads with some fads or heated topic, and make it funny and informative for users in social networking. Therefore, it is more attractive to read the whole page and also the ads it attached. Here is an example of good insertions of advertisement from weibo. It is talking about how to prepare for freshman in university. This is the male virgin (I checked there’s no female virgin, maybe they should work on this). And eventually, it shows a brand of a browser and talks about why we should choose this browser. After reading the whole thing, I cannot actually remember the browser itself but at least I get some image about it. This is one of the best example that combining social media with ads perfectly. Check this out if you want. http://ww1.sinaimg.cn/bmiddle/a6618630jw1e84o8mckx7j20dw3hue81.jpg

Just post it on my blog AGAIN in case

According to the reading The Social Responsibility of Business is to Increase Profits, and also the news Going bananas http://www.economist.com/node/21551500 . They lead me think that firms or even entrepreneurs, who are dedicated to contribute to community and society, must have incentive to do so. From the perspective of  economics, they decide to sacrifice in order to gaining more. In terms of social responsibility, in other words, business ethic, really help them to build and reinforce their reputation in long-run. Based on the news linked above, the company named Chiquita is devoted to sell bananas to civilian as well as make contribution. They are not merely doing so, they entitle what they do as their company’s characteristic.  What they gain is not just reputation, but also a desirable image for society and consumers with plenty of profits in long-run. On the other hand, they may have a thought of meeting their social responsibility also, but it is still worthy to emphasis that they really utilize what they can use for their own purpose, either profits or own sense of caring others. Businessmen are smart, they will not do the things without benefits.