comm 101 Some points about Apple’s market positioning

In last few days, there is a heated debate about that two brand new iphones. Some people tend to think Apple abandoned what they were trying to chase in the past few years since they came up with some products which are getting closer to Samsung and other rivals. However, personally speaking, I appreciated this strategy Apple made for getting back again into such a cruel market. It is known that Apple always create something like art masterpiece. People like it, which is not merely because its price but also the quality and customer experience. But recently, other rivals who get a large of screen sizes and devices, unfortunately, are aiming to enhance in every aspects. Yet Apple is still waiting to be chased. Now, they larger their screen, lower their price. It seems they are compromising by discarding what makes them pioneer. People now are getting confused that what Apple is trying to make except large, fancy screens and colorful cases. It is indubitable that every company needs some time to figure out what they are trying to make. Hopefully, it will not take that long for Apple.

 

reference: http://online.wsj.com/article/SB10001424127887324577304579057262388733816.html

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