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It is a well-known fact that the cola industry is full of intense rivalry. When it comes down to it, consumers tend to be loyal to either Pepsi or Coca-Cola and don’t see themselves switching their drink of choice anytime soon. Personally I’m not really a big cola fan, but after seeing Coke’s new marketing […]
Word of mouth is an incredibly valuable tool for any company, whether they are just starting up, launching a new product, or simply trying to increase sales. But really how valuable is it? Would you as a company be willing to accept a simple tweet in return for your product? “Pay with a tweet”, the […]
Fun Fact: If nobody ever posted another video on youtube you would need about 1,700 years to watch everything currently on the site! It’s mind boggling to think that YouTube.com was only founded in 2005 as it is now so incredibly popular that watching a video on youtube has become just about as common as […]
If you’re the type of person who likes to search for a deal then I’m sure you’ve heard of Groupon, but for those who are still out of the loop, here’s how it works. What started off as a simple enough concept has turned into a mega-successful phenomenon that has got everyone hooked on deals. […]
Rrrroll up the rim to win! This has become quite the catch phrase on campus recently as sleep-deprived students all over UBC flock to the nearest Tim Hortons for their daily dose of caffeine. After weeks of stressful midterms, projects, and presentations it is safe to say that there has been an increase in demand […]
Are diamonds really a girl’s best friend? Given the long-term success of the Tiffany & Co. brand, it sure seems like it! Tiffany & Co. has been around for over 170 years and somehow has remained popular among women all over the globe to this day. Their jewelry is quite expensive despite it’s simplicity, so […]
As many of you may know, this weekend’s Super Bowl XLV beat the all time record for number of viewers by recording an estimated average viewership of 111 million! However, what you may not have considered is the huge impact this has on companies who had the remarkable opportunity to advertise during the game. With […]
Iphone or Blackberry? It is tricky question that I’m sure almost every consumer looking to invest in a new phone has asked themselves or their friends at least once in their decision making process. Since a phone may be classified as a shopping good and requires a certain degree of financial and psychological risk, I […]
Although there are many things that influence consumer behaviour these days, I’d still have to say that advertising plays a huge role in what we choose to purchase. However, what if the ads that are influencing our decisions are leading us to believe things that aren’t true? The fact of the matter is, you’d feel […]
As one of the world’s largest and most well known coffee companies, Starbucks is a brand that has gained a reputation for excellence and has maintained a strong commitment to customer service and corporate social responsibility. The company first started in Seattle in 1971; however, it is safe to say that a lot has changed […]