For those of you Kardashian skeptics, I’ve got a story for you. I must confess, I’ve been a fan of the Kardashian clan for a long time now, probably began watching Keeping Up With the Kardashians and the multitude of spin offs about 4 or 5 years ago and have not been able to stop since. Besides the unbelievable drama that goes on within that family on their reality shows, I have began to individually follow each member on their social media, primarily following their Instagrams. Now, when you follow 7 members of the family on Instagram (Kim, Khloe, Kourtney, Rob, Kendall, Kylie and Kris), if becomes apparent that the family that everyone pins as superficial really have a marketing strategy going on.
Take this week for example. Second youngest sister in the family and supermodel, miss Kendall Jenner, signed with cosmetics company Estee Lauder to be the face of their new campaigns. While it’s obvious that she would promote this on her personal Instagram, it was impressive how supportive and tactical the rest of the family were. Each member of the family, one by one, reposted her Instavid throughout the day, being careful not to overlap with each other. That way, a super fan of the show like me who follows everyone, would not have any chance of missing the news.
The family uses the same tactic each Sunday when a new episode of Keeping Up With the Kardashian airs – ensuring none of their loyal fans forget to tune in.
For a reputation of dumber-than-average individuals, I think they’ve got their well-oiled social media machine down pat.