Bayerische Motoren Werke AG usually is known as BMW. It is one of the best-selling luxury automakers in the world. However, it was reported that this company surfaced a very serious problem with Takata airbags which forced BMW to recall over 4000 SUVs in the U.S and Canada.

According to the report this airbag problem was caused by the improper welds at a factory in Mexico. The drivers’ front air bag inflator can separate from a plat which can shoot out metal and other debris, it will definitely cause injury or death to vehicle occupants. It reported that there has already 10 people in the U.S have been killed by exploding Takata inflators and more than 100 have been hurt.

From the point of my view, I think BMW should take the responsibility for this serious problem and solve them as quick as possible. The emission of metal and other harmful chemicals is like a potential risk which threats drivers’ lives. The BMW company not only will lose customers’ trust, but also will worsen its brand and reputation around the whole world.

In oder to solve this problem, the dealers decided to replace the drivers’ air bag at no cost. From the view of business principles, the BMW company still obeys the business ethics since they didn’t hide and ignore this problem to the public. They still would like to commit their fault and correct them. Moreover, this problem also indicates that BMW still has weak management and lack of supervision of the products in the company. As a result, I strongly recommend the BMW company strengthen their management and operation for every factory around the world to ensure the quality and security of their cars.

Resources:

http://www.cbc.ca/news/business/bmw-recall-suv-airbag-1.3786206

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