Monthly Archives: October 2012

The candy industry is a large and crowded one. There are hundreds of different companies with thousands of different flavours and types of candy. There are so many options for consumers to purchase. For this reason, marketing in the candy … Continue reading →

In order for a business to be successful, they must understand what affects a customer’s decision whether or not to buy a product. This process is known as understanding Consumer Behaviour. Consumer Behaviour can be defined as the cultural, social, … Continue reading →