Category Archives: Uncategorized

When I started Comm 101, I learned about the importance of ethics in business. That is why I decided to look at Chris MacDonald’s blog about social media ethics in the workplace, at the end of the course. In his … Continue reading →

Entrepreneurship is a risky proposition.  It involves creating a new good or service, and trying to sell that product while creating profits. Before our class on entrepreneurship in Comm 101, I had no idea how large a spectrum there is … Continue reading →

In today’s world, one of the largest issues is the environment. Global warming, the misuse of energy, and the poisoning of the environment are all large issues. These issues also affect businesses. If a business is green, and cares about … Continue reading →

When a business is just starting up it is important that they have a well thought out business plan. This business plan should include an industry description, their competition, management and operations information, and other essential factors. As well, a … Continue reading →

In order for a business to successfully function, it needs its employees to be as efficient as possible. The more passionate and committed an employee is, the better work they will produce. For companies, having a group of employees striving … Continue reading →

The candy industry is a large and crowded one. There are hundreds of different companies with thousands of different flavours and types of candy. There are so many options for consumers to purchase. For this reason, marketing in the candy … Continue reading →

In order for a business to be successful, they must understand what affects a customer’s decision whether or not to buy a product. This process is known as understanding Consumer Behaviour. Consumer Behaviour can be defined as the cultural, social, … Continue reading →

Ethics in business is absolutely essential. While creating revenue is the goal, how you create the revenue is important. In the case of FoxConn and Apple, their revenue does not justify their business practices. On my classmate Katty Lee’s blog … Continue reading →

When I was 7 years old, I learned about the importance of positioning in marketing, without being aware of it. In 2002, Pepsi released its new soft drink, Pepsi Blue. Having the flavour of berries and cotton candy, in my … Continue reading →

It is well known that using tanning beds is not beneficial for health.  Countless dermatologists and doctors have come to the conclusion that using tanning beds increases the chance of developing melanoma.  To counteract the negative effects of UV exposure … Continue reading →