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Monthly Archives: September 2012
Supplier’s Working Conditions: A Response
Ethics in business is absolutely essential. While creating revenue is the goal, how you create the revenue is important. In the case of FoxConn and Apple, their revenue does not justify their business practices. On my classmate Katty Lee’s blog … Continue reading
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Positioning in Marketing: The Downfall of Pepsi Blue
When I was 7 years old, I learned about the importance of positioning in marketing, without being aware of it. In 2002, Pepsi released its new soft drink, Pepsi Blue. Having the flavour of berries and cotton candy, in my … Continue reading
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Tanning: The New Tobacco?
It is well known that using tanning beds is not beneficial for health. Countless dermatologists and doctors have come to the conclusion that using tanning beds increases the chance of developing melanoma. To counteract the negative effects of UV exposure … Continue reading
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