Tanning: The New Tobacco?

It is well known that using tanning beds is not beneficial for health.  Countless dermatologists and doctors have come to the conclusion that using tanning beds increases the chance of developing melanoma.  To counteract the negative effects of UV exposure and defend their product, the Tanning Industry has started attacking various medical studies and reports. Reminiscent of tobacco companies in the 1960’s, the Tanning Industry has publicly denounced medical studies linking tanning beds to cancer. They are trying to portray the positives of tanning, such as the increased vitamin D intake. These tactics must be working because tanning salons are still a $4.9 billion industry, and over the past three years profits have increased.  The main ethics issue with this case is that the Tanning industry is purposely misleading the public and subsequently hurting them. They are denying the harmful aspects of tanning, and profiting from people’s ignorance.  It is acceptable to sell and market a product that may cause harm (e.g. cigarettes). However, you must acknowledge the risks of the product, not attack medical information and statistics that would help customers make a calculated decision on whether to buy the product. This business strategy shows a lack of ethics.

http://business-ethics.com/2012/08/23/1623-embattled-tanning-industry-takes-its-cues-from-big-tobacco/