Behavioural Insights Wiki

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Welcome to the Behavioural Insights Wiki, a resource for BI enthusiasts and experts!

Behavioural Insights (BI) draws on the behavioural and decision sciences to explore how we make decisions and help us make decisions that have a positive impact on individuals, communities, and the planet. BI relies on evidence-based decision-making and uses rigorous testing to trial new insights.


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The BI wiki is maintained by Decision Insights for Business & Society (UBC-DIBS), a behavioural research and policy solutions initiative at UBC Sauder School of Business.

UBC-DIBS is located on the traditional, ancestral, and unceded territory of the xwməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh). We gratefully acknowledge these peoples, who for millennia have passed on their culture, history, and traditions from one generation to the next in this area. As behavioural scientists, we also know that words are not enough; we are in the process of adding relevant resources to the wiki as part of our learning journey toward an anti-racist, Indigenized practice of behavioural science.

Wiki updates or questions? Email dibs@sauder.ubc.ca.

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