Listen to Episode 9: “Nudge vs. Sludge and the Growth of BI in Canada” with Dilip Soman, Professor of Marketing, Canada Research Chair in Behavioural Science and Economics, and Director of Behavioural Economics in Action at Rotman.
(37 minutes; posted Oct. 29, 2020)
Dilip Soman has been instrumental in advancing the practice of BI in Canada. He shares his journey to behavioural science, how he’s encouraging people to distinguish good and bad uses of BI, how academics and practitioners can work together, and where he hopes BI in Canada focuses over the next few years.
For the full list of episodes, check out the Calling DIBS podcast page on the BI wiki.