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UBC-DIBS Seminar f. Dr. Eric Johnson (Feb 4)

Dr. Eric Johnson will be sharing research from his new book “The Elements of Choice” […]

UBC-DIBS Seminar

The Elements of Choice

Dr. Eric Johnson

Norman Eig Chair of Business, Columbia University
& Author of “The Elements of Choice

Friday, Feb. 4, 10-11am PT
Register to attend at

Choice architecture is a multifaceted set of tools for anticipating how people make specific decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present them, how to account for our natural cognitive shortcuts, and much more. I will present a systematic guide to creating effective choice architecture. 

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