UBC-DIBS Seminar
The Elements of Choice
Dr. Eric Johnson
Norman Eig Chair of Business, Columbia University
& Author of “The Elements of Choice”
Friday, Feb. 4, 10-11am PT
Register to attend at https://bit.ly/dibs-seminar
Choice architecture is a multifaceted set of tools for anticipating how people make specific decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present them, how to account for our natural cognitive shortcuts, and much more. I will present a systematic guide to creating effective choice architecture.
The UBC-DIBS Seminar series features UBC and guest speakers presenting their BI lab or field projects. To subscribe or unsubscribe, email dibs@sauder.ubc.ca.