Calling DIBS Media & Case Studies News

Calling DIBS Ep 60: Frameworks Make It Easy

Whitney Queisser uses a variety of BI frameworks to tackle A/B testing as a lifecycle marketer […]

Listen to Episode 60: “Frameworks Make It Easy” with Whitney Queisser, Lifecycle Marketer
(25 minutes; posted Apr. 19, 2023)

For Whitney Queisser, UBC’s Advanced Professional Certificate in Behavioural Insights introduced her to frameworks that have changed how she tackles A/B testing as a lifecycle marketer. Whitney discusses how she uses the RIDE process model to structure her projects, the EAST and MINDSPACE frameworks to brainstorm behaviour change solutions, and ethics frameworks to guide her decision-making and ensure she’s nudging for good.

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