UBC-DIBS Seminar f. Jessica Leifer (Oct 13)

UBC-DIBS Behavioural Insights Seminar

Friday, Oct. 13, 1-2pm PT
Register to attend on Zoom at https://bit.ly/DIBSseminars

Structural and Behavioural Barriers to Greater Climate Action Among Adults in Canada:
Insights from the Program of Applied Research on Climate Action in Canada

Jessica Leifer
Impact & Innovation Unit, Government of Canada

The Program of Applied Research on Climate Action in Canada (PARCA), which is an initiative of the Government of Canada, applies insights and methods from behavioural science to understand barriers to, and design evidence-based solutions for, greater pro-climate action among people living in Canada. PARCA has collected data from more than 35,000 Canadians across 18 research studies (surveys and qualitative studies) to explore barriers to a variety of pro-climate actions. PARCA has revealed that while a majority of people in Canada support pro-climate action, significant intention-action gaps persist, especially for some of the highest impact and highest-cost pro-climate actions. In addition, all investigated pro-climate actions are currently being impacted by both structural barriers and behavioural barriers. PARCA is mapping these barriers and testing solutions that can be scaled up through federal programs, policies, and other initiatives.

The UBC-DIBS Behavioural Insights Seminar series features researchers and practitioners sharing their field and lab projects using the behavioural and decision sciences to “nudge for good”. Recordings of past seminars are available on the BI wiki here. To subscribe or unsubscribe, email dibs@sauder.ubc.ca.