BEAR Book Launch: Tune In (May 15)

BEAR is hosting a hybrid book talk with Nuala Walsh, author of “Tune In: How to make smarter decisions in a noisy world” […]

Nuala Walsh on “Tune In: How to make smarter decisions in a noisy world

When: Wednesday, May 15, 5-6pm Eastern
Where: Livestream + University of Toronto Rotman School of Management
Who: Nuala Walsh (Founder and CEO, MindEquity; Visiting Fellow, London School of Economics) in conversation with Rhia Catapano (Assistant Professor of Marketing, Rotman School of Management)
Co-hosted by: Behavioural Economics in Action at Rotman (BEAR

Learn more and register at

Book Synopsis:

Despite conventional wisdom, the biggest risk confronting our generation isn’t economic, political or climate risk. It’s decision risk, and the failure to hear who and what really matters.

Your decisions impact others, yet in today’s noisy world of digital distraction, disinformation and data overload we’re more vulnerable than ever to hearing less and less. In the dash to decide, we sacrifice nuance for convenience, misinterpret people and misunderstand situations, accelerating a rush to misjudgement.

The result? A catalogue of human errors, unheard voices and tone-deaf leadership. Tuning out relevant voices degrades decisions, damages reputation and squanders opportunity, amplifying modern activism, rampant polarisation, scandals and scams.

Now that can change.

In Tune In, award-winning Nuala Walsh champions understanding behaviour as an insurance policy against mishearing, misinformation and misjudgement. This timely masterclass stands apart in its original treatment of ‘deaf spots,’ the hidden judgement killers that stop us from hearing what really matters. It not only explains your worst mistakes but equips you to prevent future error and the sting of regret.

Armed with a new science-led PERIMETERS framework and dozens of ‘sonic’ strategies that rely on human intelligence, not artificial intelligence, you’ll discover the 10 traps that bind our reasoning. Each is illustrated by a cast of Wall Street titans, sports legends, serial killers, presidents, astronauts, entrepreneurs, entertainers and exonerees.

By tuning in, you’ll hear what others don’t and secure advantage. You’ll stand out rather than miss out, becoming a more admired and influential Decision Ninja.

Good judgement is at a premium – and your decisions matter. It’s time to Tune In.

About the Speakers:

Nuala Walsh is a Non-executive director, behavioral scientist, visiting fellow at the London School of Economics, and author of TUNE IN: How to Make Smarter Decisions In a Noisy World. Recognized among the 100 Most Influential Women in Finance, her global career spans three decades in investment management, banking and consulting with Blackrock, Merrill Lynch, PA and Standard Life Aberdeen as Chief Marketing Officer. Today, as MindEquity Founder CEO, she advises leading institutions on reputation, culture and human rights matters. Her board appointments in business, sport and not-for-profits include Non-Executive Director at British & Irish Lions; Chair of Innocence Project London; President of Harvard Club of Ireland; Council Member at The Football Association; Advisor at World Athletics; Founding Director of the Association of Behavioral Scientists; and former Vice-Chair at UN Women (UK). A TEDx speaker, Nuala publishes in Forbes, Inc, HBR and Psychology Today, featured in media from the Financial Times to Fox Business.

Rhia Catapano is an Assistant Professor of Marketing at Rotman at the University of Toronto. Her research explores how consumer psychology can be leveraged to benefit society. In one stream, she examines how people can be shifted away from entrenched views, and factors that affect receptiveness to the opposition. In another research stream, she explores the role of meaning in consumer satisfaction and decision-making. Her research has been published in leading journals including Journal of Personality and Social Psychology, Psychological Science, and Journal of Consumer Psychology.

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