A behavioural intervention that works well in one context may work differently, or not at all, in a different context. Why does this happen? What is context? And which contextual factors matter?
The folks at the University of Toronto’s Behavioural Economics in Action at Rotman (BEAR) have created a guide to help understand the elements of context and how they can interact with behavioural science solutions in expected and unexpected ways. Read The Elements of Context report.