So, who is Santa Claus? Santa is seen as a big, chubby, old man with a white beard, in a red suit. Some people may wonder, where exactly did this image arise from? This image was created none other by Coca Cola back in 1931. Before Coca- Cola shaped the image of modern day Santa- Claus, he was only an undefined mythical character with looks ranging from a tall gaunt man to a petite elf. Different religions and cultures had different interpretations of Santa and his reasons of existence.
Coca- Cola successfully linked their image and Santa Claus with Christmas. By incorporating Santa in its advertisements, Coca-Cola was able to attract children into drinking Coke. They printed ads with Santa drinking Coke instead of milk when he delivered presents. It implies, “ Santa Claus drinks Coke, so should you.” Through these ads, the story of Santa Claus slowly evolved throughout time. For example, Santa became a popular image in children’s books. Authors took the figure of Santa and wrote Christmas stories featuring him as the protagonist. A perfect example is “Rudolf the Red nose Reindeer” written by Robert L. may.
As you can see, Coca- Cola created one of the most successful advertising campaigns in the world. Its ingenious campaign has a great impact on modern day Santa Claus and the evolution of Christmas. Although the true existence of Santa Claus is still questionable, Coca- Cola’s affective campaign made an important mark in history. The image of Santa Claus will continue to carry its legacy in the future years to come.
In this image, it shows that Santa is drinking Coca- Cola instead of milk.
Cr. Coca- Cola Company Official Website
Tags: No Comments
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.