Claudia Chung's Blog

I came across this interesting article from the Times about McDonalds in Hong Kong. Since January 2011, McDonald in Hong Kong has added Wedding services called “McWedding.” McWeddings can be held in up to 3 different locations in HK.

McWedding is very different from any usual wedding. Instead of a fancy banquet, it offers a carefree and happy environment. McDonald M.C coordinate different games while waitresses deal out hamburgers. They hand out goody bags filled with McDonald character plush toys. Helium balloons replace the lack of liquor at the event. Instead of a elaborate wedding cake, the couple gets a stack……. of Apple Pies. In my point of view McWedding seems more like a birthday party more than a wedding!

Although McDonalds have been under attack for the unhealthiness in their food products, they are still standing strong by finding different ways to show a different image of itself. As the article mentions, McDonald has established itself as a family place where children and adults will have fun and can find at least one thing they like to eat. By introducing McWedding, McDonald has further strengthened this image. As the couple in the article explains, they often went to this McDonald when they were growing up and it holds a sentimental value to them. In effort of directing people’s attention about the negative points of McDonald’s, it tries very hard to establish the fact that McDonald’s bring people together.

This affordable wedding plan is the start of an evolutionary change in weddings. Fast food chains which has usually been seen as unhealthy food that’s not high class is beginning to make its way into important events like weddings. Although McWedding isn’t exactly receiving positive reactions from the general public, they have definitely grasped people’s attention and disbelief!

But the question that I am most curious about is how many couples are actually willing to hold one of their most important days of their lives at McDonald’s?

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