Claudia Chung's Blog

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Unite for Japan (8)

March 14th, 2011 by Claudia Chung

It has almost been a weeks since Japan has be shocked by it’s 8.9 magnitude and tsunami. People around the world is acting fast to get help and donations. I was browsing TrendHunter-Marketing when I came across the ‘Broken Flag Advertising‘ article (more pictures can be found at link). The article displays different ads of the simple Japanese Flag. However, the red circles in the middle are either broken or distorted in some way. Some ads have simple writings such as “Pray for Japan” or “Help Japan.” Some ads don’t even need any description for viewers to know what it’s for.

The article talks about how these different ads are uniquely different, but at the same time equally effective.

I personally really admire these ads because they are so straight forward and meaningful. The message is clear and in general, really effective. These ads really proves that pictures are worth a thousand words.

These are only some examples of the many different Japan disaster related campaigns out there.

People around the world are doing different things to try to raise money for Japan, including the use of social media!

YouTube Preview Image

As a well known Vlogger on YouTube, Ryan Higa made a creative way donate money to RedCross. As it shows in the video, him and his friends stood around the street holding signs asking people to Honk for Japan. For every honk $10 dollars will be donated. In the description box of the video, Ryan explained why he decided to post a video instead of just directly donating. His response was:

The purpose of this video was not only to support Japan myself, but to encourage others as well. I could have easily donated the money and not made a video about it, but I think its a lot more important to get support from all over the world. I personally can’t donate a million dollars, but if millions of people watch this and decide to chip in, it is possible… I’m just trying to help in the best way that I can.

The donations go up as the views on youtube go up. So far Ryan has donated $2625. It touches my heart to know all the support people are giving around the world. Make a donation today at http://www.REDCROSS.org and contribute!

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