So, who is Santa Claus? Santa is seen as a big, chubby, old man with a white beard, in a red suit. Some people may wonder, where exactly did this image arise from? This image was created none other by Coca Cola back in 1931. Before Coca- Cola shaped the image of modern day Santa- Claus, he was only an undefined mythical character with looks ranging from a tall gaunt man to a petite elf. Different religions and cultures had different interpretations of Santa and his reasons of existence.
Coca- Cola successfully linked their image and Santa Claus with Christmas. By incorporating Santa in its advertisements, Coca-Cola was able to attract children into drinking Coke. They printed ads with Santa drinking Coke instead of milk when he delivered presents. It implies, “ Santa Claus drinks Coke, so should you.” Through these ads, the story of Santa Claus slowly evolved throughout time. For example, Santa became a popular image in children’s books. Authors took the figure of Santa and wrote Christmas stories featuring him as the protagonist. A perfect example is “Rudolf the Red nose Reindeer” written by Robert L. may.
As you can see, Coca- Cola created one of the most successful advertising campaigns in the world. Its ingenious campaign has a great impact on modern day Santa Claus and the evolution of Christmas. Although the true existence of Santa Claus is still questionable, Coca- Cola’s affective campaign made an important mark in history. The image of Santa Claus will continue to carry its legacy in the future years to come.
Cr. Coca- Cola Company Official Website
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