Ayoub’s Dried Fruits and Nuts, owned by Ayoub and Amir Hosseini, is a small family run North Vancouver shop that provides about 70 different types of freshly roasted nuts and dried fruits. This unique store incorporates a very appealing décor, special product display, and personalized service. These entrepreneurs value quality greatly, as they rely on suppliers from various parts of the world for their signature top of the line raw ingredients. They then apply their expertise of roasting or drying these high quality ingredients into delicious finished products. They saw an opportunity to enter this particular market segment, as many people enjoyed healthy food and good snacks. This article outlines the critical concept of finding the right market niche for one’s business. The fact that there is yet not much competition in the nut and dried-fruit industry means that there is room for this market niche, where low prices are not the sole determinant of success. The family owned business emphasized high product quality and good service, which is one of the main reasons they are able to expand their operation and attract consumers.
Below is a link to the article:
http://www.vancouversun.com/life/Nutty+business+venture+pays+North+Vancouver+family/3560257/story.html
