After reading an article about a “Home Based Business Mom Earns $8795/Month Part Time” http://www.ultranews23.com/business/2010-live73/, I was excited to learn more about the Online Income Generator http://www.profitsmultiple.com/. This website homepage clearly captures my attention in understanding their STP (Segmentation Targeting, and Positioning) in just 1 page.
Segmentation: The young couple, the house, the car, and the beach photographs are distinctly the segment base combination of geographic and demographic base. The joy, cheerful life, and relax living is the added perceived value demonstrated at the psychographic base of the variable needs/motive, attitude, and lifestyle.
Targeting: The targeting strategy this business looks at, is the segment of just married couples who wish to make money working at home, defined as a differentiated market. These people could enjoy a more flexible work time, and can spend more time at home with their children while earning more than enough money to sustain a family.
Positioning: This business is claiming a unique space, in identifying the evaluative criteria for the segment of the just married couple who
- enjoys the freedom of being your own boss – product
- make real money in your spare time – place
- limitless earnings potential with NO experience required – price
- thousands of people like you and making money right now – promotion