Mini Countryman

Mini on YouTube

After watching the Mini Countryman film, I was extremely impressed with the fun lifestyle that the film was showing.  The film takes me on a journey of cheerful, amusing, and enjoyable life.  It is clear that this company is using the value-based era marketing toward building a long-term relationship with customers by offering benefits of great life experience.  This Mini Countryman’s outstanding pitch is attractive in stating, “Life is out there.  Go live it”.  Hence, the company is clear on their marketing tactic that they are not only offering a product for transportation, but also providing a fun social life.  This is the social value added on consumer’s experiment when travelling city to city.