Class 1

• Introduction to social media (PDF)

Class 2

• Native ads- Jan 2014
• Why we share what we share: The role of emotion (PDF)

Additionally, a direct assessment, Jan 13-2014 http://econsultancy.com/blog/64109-native-advertising-the-business-of-eroding-user-trust

Class 3

• Decoding social media class 3 Jan 2014

Class 4

• Collaborative story-telling January 28, 2014

Class 5

• DSM – c5- sm strategies and measure -2014 and in ppt (links in speaker notes) DSM – c5- strategies and measure -2014

Class 6

• Ethics and social media, March 4, 2014

Class 7

Class 8