The “Eskan Warriors” Ad Campaign

The recent debates about Eska water’s ad (as reported in Globe and Mail) concerns representation, commodification, and cultural rights of indigenous cultures.


The ad campaign has been well criticized by an indigenous activist Clifton Nicholas, as cited in the Globe and Mail article.

The ad seems to show us how persistently stereotypes perpetuate and how persistently commercial interests commodify indigenous cultures.

Ky (Module 3: #5).

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