The “Eskan Warriors” Ad Campaign

The recent debates about Eska water’s ad (as reported in Globe and Mail) concerns representation, commodification, and cultural rights of indigenous cultures.

[youtube]http://www.youtube.com/watch?v=VfNDFdZVDE8[/youtube]

The ad campaign has been well criticized by an indigenous activist Clifton Nicholas, as cited in the Globe and Mail article.
[youtube]http://www.youtube.com/watch?v=LSggKIAShbM[/youtube]

The ad seems to show us how persistently stereotypes perpetuate and how persistently commercial interests commodify indigenous cultures.

Ky (Module 3: #5).

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