The Media Awareness Network

The Media Awareness network is a non-profit organization established to help adults teach young people about “how the media work, how the media may affect their lifestyle choices and the extent to which they, as consumers and citizens, are being well informed.”

There is a large section on the way Aboriginal people have been portrayed in the media. Links include common portrayals of Aboriginal people, Aboriginal people in the news, native names and imagery in sports, the impact of stereotyping on young people, the development of Aboriginal broadcasting in Canada, Aboriginal voices in the arts and media, and the importance of media education.

The information on the page should be very useful for anyone doing research into stereotyping. The links are very well developed and insightful. Links to related articles are included. The only thing I would add would be a list of references.

For example, the “Common Portrayals of Aboriginal People” page includes a section on history,
misrepresentation (romanticism, “The Indian Princess,” the warrior, the noble savage), historical inaccuracies, stereotyping by omission, and simplistic characterizations. There are also links to a related article on the site, four hosted elsewhere, as well as a National Film Board series.


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