CBC Aboriginal portal

In 2007, one of the focal points in CBC Television’s diversity plan was a web platform that tried to showcase stories and programs on Aboriginal life, issues, and artistic expression that have been produced by, or in association with CBC Television and Radio. As one of the CBC’s diversity strategies, the portal provides “better access to the volume of programming produced by the CBC which relates to Aboriginal life in Canada, creating a resource tool for schools, the larger community as a whole and Aboriginal communities in particular.”

What I found empowering about this website for Aboriginal peoples is the CBC’s intention to develop internships related to the site that will provide budding web developers with an opportunity to get to know the CBC, and its content. The website acts as connective fibre for other CBC initiatives that look to improve our capacity to connect with, and reflect Canada’s Aboriginal people. The portal was launched on June 21, 2007 and simply called “CBC Aboriginal.” The official website launch coincided with National Aboriginal Day on June 21st, 2007 and brought together CBC’s coverage of aboriginal issues on Television, Newsworld, Radio and CBCNews.ca.



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